A website for a marketing agency that delivers telemarketing services to its clients.

CallX Landing Page


The client

CallX is a leader in generating inbound calls for leading brands, agencies, and ad networks. They offer services in a variety of fields like credit repair, life insurance, auto & home insurance, and many others. They wanted to redesign their website to improve user experience and get more conversions.

The goal

The previous CallX website design had major UX issues like unclear CTAs, inadequate content structure, confusing navigation, and outdated UI. Our goal was to primarily redesign the whole website and fix all the above-mentioned issues. Also, we worked closely with the client and suggested valuable additions in terms of SEO and website performance.

Project phases

Project Phases
Project Stages


CallX Landing Page

Home Page

After finalizing the wireframes, we decided to start with the home page of the website to pique the visitor’s interests and prompt them to delve deeper into the website. The home page displays clients, services, the process, and all essential information about the business in clear and distinctive sections.

Color, design, layout, and functionality affect how a user perceives a business. There is a sharp transition within sections so that they are well-highlighted and visually interesting. We used a darker shade of blue with gradients as the main theme adding a sense of confidence as it helps customers in making a positive opinion about the business.

CallX Landing Page

What we do?

The page lists all the major services of CallX along with their acquired experience in respective fields. Also, the CTA button with all these services guides visitors to contact CallX in a very user-friendly contact form to leave their information and get a Quote through email.

CallX Landing Page


This page demonstrates how CallX uses technology in the process of delivering telemarketing services to its clients. "CallX ONE™" is their main system which combines AI-powered call tracking and analytics with lead-to-call automation. We have added a section where CallX ONE™ is compared with 3 of its competitors while exhibiting its additional features and merits over others.

CallX Landing Page

About Us

How to make people trust you more than they would trust an equally good-looking website? The answer is to be a good storyteller. That's exactly the point of having an ‘About Us’ page as it is a great way of engaging users and building trust. This page tells a story about how CallX determines its work ethics by adopting a set of principles and a defined approach.



I am thrilled with the new website that Smiling Pixels has created for CallX. From the very beginning, they listened carefully to my vision and worked with me to bring it to life. The end result is a stunning, modern website that truly reflects my brand and showcases my services in the best possible light. The team at Smiling Pixels was a pleasure to work with, always professional and responsive to my needs. They were able to complete the project on time and within budget and were always available to answer my questions and provide guidance along the way. I highly recommend Smiling Pixels to anyone in need of top-notch web design and development services. They have exceeded my expectations and I am confident that they will do the same for any business they work with. Thank you for all of your hard work and for helping to take my website to the next level!

Smiling Pixels Client

Brian Carrozzi

Investor - CallX

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